Unique by Design

Gold Coast Social Innovators 2022

May 2022

By Audrey, Millie & Nathan

We need to be working to break down gender stereotypes, especially amongst children. To introduce this concept early, this team of young people has developed the competition; Unique by Design. Unique by Design will be a competition which allows children across Australia to design a gender neutral toy for others to play with. Children will be asked to submit their design along with a poster which outlines why eliminating gender stereotypes is important. The winning design will be launched in a major store in Australia.

To trial this idea, the team will run a trial competition at their school with the Year 6 students. The competition will ask the students to design an artistic poster which depicts a child playing with a gender neutral toy. It will be a 2 week long competition and the winning design will be displayed in the school.

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