Why is it that our TV’s are covered in junk food advertising we know it can be terrible for our physical and mental health? Well, Blake and Russell are planning to put a stop to it, so that they can help people make healthier eating choices and resist the temptation. This will be achieved through a national campaign to remove junk food adds and simultaneously replace them with ads showing healthy alternatives.
To trial their idea, the team will run an art campaign with junior school students to create a series of healthy eating promotional posters. They will collaborate with a local graphic designer to combine the posters and create a consistent look. The posters will be put up around schools, local facilities, newspaper etc.