Women’s sport deserves the same spotlight as men’s, but too often it gets overlooked. This campaign puts women’s sport and health messaging directly onto male football jerseys, making it impossible to ignore by meeting audiences where they already are. It’s a direct challenge to the sporting industry to shift its culture and genuinely invest in the visibility and wellbeing of women in sport.
They’re looking to partner with a local club to get women’s health messaging out in the community, starting with their local netball team to get things moving.
