This team set their sights on some big, tough issues: gender stereotypes, bullying, and homelessness, and decided the way to tackle them was through storytelling. The Amazing Alien Ad is a cool, slightly spooky advertising campaign starring aliens, designed to teach both children and adults to do the right thing. The team’s thinking is that when people are unkind to others, real change has to start with awareness and education, and a striking, memorable ad campaign is a powerful way to get that message to stick.
