Wellbeing looks different for everyone, and sometimes a little comfort goes a long way. Comfort Mate is a plush toy with a built-in speaker that plays music and positive affirmations, with curated playlists from local musicians tailored to different moods and emotional states. It’s a gentle, tangible tool to support mindfulness, especially for young people navigating the everyday ups and downs.
They’re building two prototype toys to start, creating a Spotify playlist and linking an audiobook to help bring the comfort experience to life.