The Sticker Crew

Geelong Social Innovators 2022

June 2022

By Georgette & Hannah

In Australia, around 1 in 6 children aged between 4 and 15 years are considered overweight. One in 14 in this age range are obese. This issue is pervasive and continues to increase, that is why this team of young people has developed The Sticker Crew. The Sticker Crew is an innovative idea that aims to get young people excited about eating fruits and vegetables. The team will design stickers to put on fruits and vegetables in supermarkets which have favourite cartoon characters on them and a QR code. They will be collectible and the QR code will take you to an app which gives you nutrition information and tracks the characters you collect.

The team will trial this idea with a local primary school canteen, students will be given a sticker book and they will collect the stickers by purchasing healthy alternatives at their school canteen. The book will also have information about how to live a healthy lifestyle.

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