Green Money

Warrnambool Social Innovators 2024

March 2024

By Theo, Max, Manan, Christian

Introducing ‘Green Money’: Transforming Healthy Eating into Store Credit.

This groups crazy big idea addresses the issue of poor health and inadequate nutrition by incentivising the purchase of fruits and vegetables. With ‘Green Money,’ every purchase of produce earns store credit, promoting a healthier lifestyle and encouraging increased consumption of nutritious foods.

Their smart start initiative involves implementing “Buy 5, Get 1 Free” promotions at local food stores, incentivising customers to prioritise healthier choices while supporting local. Additionally, they aim to educate the community on the benefits of healthy eating to further promote positive lifestyle changes.

Join ‘Green Money’ in revolutionising nutrition!

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