This team wanted to enhance the experience of running and motivating people to get active by giving people access to a range of new, exciting running locations. Users will jump on a treadmill and be fitted with a virtual reality headset that will allow them to have 360 views of a new location whilst they exercise, anywhere they want.
To trial this idea, the team will run a competition, using the app Strava, to track peoples’ exercise, so they can compete for prizes. Participants will be able to see which exercise routes their friends are completing and will be inspired to explore new locations in their community.
